Pricing
One setup fee, one monthly price. No per-lead charges, no surprises. Ask about a 7-day pilot: no card, one line of code, every answer is yours to review.
| Starter Best starting point $750 + $49/month setup, then monthly | Growth $1,500 + $149/month setup, then monthly | Custom from $3,000 + $299/month setup, then monthly | |
|---|---|---|---|
| Website chat AI receptionist | Yes | Yes | Yes |
| Locations | 1 | Multiple locations | Multiple |
| Setup scope | Standard build | Multi-location rollout | Tailored scope, dedicated support |
| Setup covers | Setup covers the interview, the answer drafts, and your approval pass, most sites go live within 7 days. | ||
| You approve every answer | Yes | Yes | Yes |
| Booking-request capture | Yes | Yes | Yes |
| Priority support | — | Yes | Dedicated |
| Calendar, SMS & CRM integrations | Roadmap | Roadmap | Roadmap |
| Start with Starter → | Start with Growth → | Talk to us about Custom → | |
Growth: for the business whose phones never stop.
Start with a 7-day pilot
No card. One vertical. You approve every answer before it goes live, and the content we build is yours to keep.
Ask about the pilotWhat Switchboard isn't
It's website chat, not a phone service.
It's built around your approved answers, not a generic plug-in.
What it takes to pay for itself
Dental: a new patient is typically worth about $1,200 in the first year (MGE Online benchmark), one captured patient covers the $750 Starter setup.
Med spa: an injectable visit averages around $500 (AmSpa benchmark), two captured appointments cover the $750 Starter setup.
These are benchmarks, not promises, your numbers depend on your prices and conversion.
Common questions
What happens after I pay the setup fee?
We interview you about your business, draft every answer, you approve them, and we install one line of code. Typically live within 7 days.
Can I cancel?
Monthly plans cancel anytime. The setup fee covers the build work and is not refundable once the build starts.
Who writes the answers?
We draft them from your interview; you approve each one. Changes later are free, email us and we update them.